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Services / Launch Campaigns

ONE LAUNCH. ONE CONNECTED TEAM.

Make your
entrance count.

Your product is ready for the world. Bring the story, creative and distribution together in one coordinated launch.

Plan your launch
THE LAUNCH, CONNECTED
One story.
Every touchpoint.
01Strategy
02Creative
03Distribution
04Measurement
FROM FIRST IMPRESSION TO FIRST CUSTOMER
GOOD FIT

For a product launch, major release or new market entry.

ENGAGEMENT

Project-based engagement

PACE

Typically 4–6 weeks

WHAT WE BRING

The right work.
One connected plan.

A coordinated launch, plus a clear view of what worked.

01

Positioning & launch strategy

Define who the product is for, why it matters and where the launch should happen.

Positioning, campaign narrative and channel plan
02

Launch film & creative

Make the product clear and memorable, from the first frame to the final call to action.

Launch film and agreed platform assets
03

Product Hunt

Prepare the page, product story and launch-day response plan around your actual audience.

Launch assets, preparation and day-of coordination
04

Creator partnerships

Find creators whose audiences and workflows fit your product. Coordinate their content around the launch.

Creator selection, briefs and publishing schedule
05

Social & distribution

Give every asset a role before, during and after launch day.

Content calendar and channel-ready copy
06

Measurement & next steps

Connect attention to visits, signups and customer actions. Keep the strongest angles moving.

Tracking plan and post-launch performance review

HOW IT COMES TOGETHER

Clear steps.
No loose ends.

  1. 01

    Kickoff

    Align

    Set the audience, message, goal and scope.

  2. 02

    Production

    Build

    Produce creative, brief creators and prepare the launch channels.

  3. 03

    Launch window

    Launch

    Coordinate publishing and monitor the launch as it happens.

  4. 04

    After launch

    Learn

    Review channel performance and decide what to keep running.

BEFORE WE BEGIN

A few good
questions.

Do we have to launch on Product Hunt?

No. We choose the channels around your audience. A launch can centre on creators, X, YouTube or a company announcement.

How much time should we allow?

Most campaigns need 4–6 weeks from kickoff to launch. Production complexity and creator availability determine the final schedule.

Can we start with a launch film only?

Yes. Video & Creative is available as a standalone engagement, with distribution added when it fits your plans.

How is the campaign priced?

We scope the work around your launch goals, production needs and creator budget. The proposal separates the deliverables, timing and costs before work begins.

Can you help a China-based team reach global users?

Yes. We work across Chinese and English-speaking teams to develop a story and channel plan for the markets you want to reach.

Looking for something else?

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LET’S BUILD YOUR MOMENTUM

Give your launch
a head start.

Tell us what is launching, who it is for and when you want to go live.

Start a conversation